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Pro Tips for Designing Custom Takeout Boxes That Boost Your Restaurant's Branding

  • Writer: robert smith
    robert smith
  • Sep 25, 2024
  • 4 min read

Updated: Oct 3, 2024


chinese takeout boxes

Custom takeout boxes are more than just containers for food—they’re an important part of your restaurant’s brand. With takeout orders growing in popularity, your packaging can make a strong impression on customers. Well-designed takeout boxes can boost your brand, increase customer loyalty, and even support your sustainability goals.


In this blog, we’ll discuss easy tips to help you create custom takeout boxes that will elevate your restaurant’s image.


Why Custom Takeout Boxes Are Important for Your Brand


Packaging plays a key role in creating a positive experience for customers. It’s the first thing they see when they receive their food, and it helps them form an opinion about your restaurant.

Here’s why custom takeout boxes matter for your business:


  • First Impressions Matter: Your packaging sets the tone for the customer experience. A well-designed box shows that you care about quality.

  • Boosts Brand Awareness: By putting your logo and colors on the box, you remind customers of your brand and make it easier for them to remember you. This is free advertising.

  • Eco-Friendly Options Are a Hit: Many customers today care about the environment. Using eco-friendly materials like kraft takeout boxes helps show that your restaurant is mindful of sustainability.


Tips for Creating Custom Takeout Boxes


1. Choose Strong, Practical Materials


A beautiful design won’t matter if the box doesn’t keep the food fresh and safe. Your takeout boxes should be sturdy and functional. Strong materials like corrugated cardboard or kraft paper work well for keeping food warm and preventing spills.


Make sure the boxes are easy to carry and store. Your customers should be able to handle them without any issues. This improves their experience and makes them more likely to return.



2. Showcase Your Brand Clearly


Your custom takeout box should highlight your brand’s personality. Add your restaurant’s logo, colors, and any slogans or messages that match your brand. These small details create a professional and memorable look.


Pro Tip: You can include creative messages like “Enjoy your meal” or “Thank you for choosing us” to add a personal touch.


3. Use Eco-Friendly Materials


Many customers prefer businesses that use sustainable packaging. Using recyclable materials like kraft paper for your takeout boxes shows that your restaurant is environmentally conscious. Kraft boxes are made from recycled materials and are fully biodegradable, which is a great way to minimize waste.


If you want to make your packaging even more eco-friendly, use water-based inks or vegetable-based inks for printing.


takeout boxes

Order This style of Eco friendly Wholesale Chinese Takeout Boxes


4. Enhance the Unboxing Experience


The unboxing experience isn’t just for luxury products. When customers open a thoughtfully designed takeout box, it can leave a lasting impression. Adding simple extras, like printed liners or a thank-you card, can make a big difference in how customers feel about your restaurant.

To make the unboxing experience better:


  • Use branded tissue paper to wrap the food.

  • Add thank-you notes or fun facts about your restaurant inside the box.

  • Make sure the box is easy to open and close.


5. Keep the Design Simple and Effective


Simplicity is often the best approach when it comes to packaging design. You don’t need an overly complicated design to make an impact. A clean, simple box with your logo and colors can be just as memorable as something more complex.


If your restaurant has a minimalistic style, go for a clean design. If your brand is more playful, you can use bright colors and bold patterns.


Benefits of Custom Takeout Boxes for Restaurants


Custom takeout boxes do more than just hold food. They help build your brand, keep customers loyal, and support your marketing efforts. Here are the top benefits:


  • Free Marketing: When customers carry your branded box, they are promoting your restaurant. This helps get your name out there without extra costs.

  • Improved Customer Loyalty: Thoughtful packaging makes customers feel special. A custom box shows that you’ve put effort into making their experience better, which encourages repeat orders.

  • Brand Consistency: Custom boxes allow you to keep your branding consistent across different touchpoints—whether it’s in-store, online, or during delivery.

  • Sustainability: Offering eco-friendly takeout boxes shows that your restaurant cares about the environment. This appeals to customers who prioritize sustainability.


Choosing the Right Takeout Box for Your Restaurant


When designing your custom takeout boxes, you’ll want to think about a few key factors. These include the size of the box, the materials used, and the overall design.


1. Size Matters


Your box should fit the food perfectly. If it’s too small, food can spill out; if it’s too large, it wastes space and materials. Measure the portions you typically serve to choose the right size for your boxes.


2. Material Selection


Whether you go with kraft paper, corrugated cardboard, or another material, make sure it matches your restaurant’s values. For example, if your restaurant focuses on eco-friendly practices, kraft takeout boxes would be a smart choice.


3. Design Elements


Your takeout box should reflect your brand’s style. If possible, work with a designer to create a box that represents your restaurant in the best way. A strong design can turn a simple box into a key part of your brand identity.


4. Ease of Use


Make sure your takeout boxes are easy to open, carry, and reuse. Customers appreciate boxes that are easy to handle and don’t make a mess.


Final Thoughts: Elevate Your Branding with Custom Takeout Boxes


Custom takeout boxes are a simple but powerful tool to boost your restaurant’s brand. They help create a better experience for your customers, promote your restaurant, and show that you care about sustainability.


By choosing the right materials, keeping the design simple, and focusing on customer experience, you can turn your takeout boxes into an essential part of your branding strategy.

Ready to design your own custom takeout boxes? Explore our packaging options and give your brand the boost it deserves!

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